Monday, June 04, 2012

When Naming a Group on Facebook, don't use & (an ampersand)

Although Facebook will happily allow you to create a group with an ampersand & in the name you cannot search on it.

Let's say, for example, you created a new Facebook group or page called:  "A and B - Sales & Service"

Then you typed the exact phrase "A and B - Sales & Service" into Facebook's search field.  You would be disappointed to find the search results are 0.

You see, the & is a valid character in a group or page name on Facebook, however, it breaks the Facebook search routine.  So, continuing with this example, if you instead typed "A and B - Sales" It would find your group successfully.

Something to keep in mind when naming your next product or interest on Facebook.

2 comments:

  1. Actually this is the age of social media, but we can't deny all other marketing strategies. It is very nice post. Keep up the great creation.
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